From Manchester’s quieter sibling to buzzing rival

  • Place: Salford, North West
  • Partner: Salford City Council
  • Use: workspace, residential, retail, leisure
  • Value: c. £1 billion 
  • Timeline: 2009 - present
From Manchester’s quieter sibling to buzzing rival.

The English Cities Fund’s partnership with Salford City Council is transforming this historic city. Together, the fund and the council have assembled a 50-acre, isolated site across the River Irwell from Manchester city centre and turned it into a dynamic destination in its own right, loved by the people who live and work there.

The 21-phase, £1 billion project is delivering a new commercial and leisure district at New Bailey, adjacent to Salford Central station and close to Manchester’s Spinningfields, keeping the place buzzing day and night. 1,484 high-quality homes have also been built as part of an inspiring new community in the Chapel Street district.

The scheme has become an engine of growth and renewal for Salford. Among the first organisations to call New Bailey home are Magic Circle law firm Freshfields Bruckhaus Deringer, HM Revenue and Customs and wealth management business WHIreland. The development has delivered one of the North West’s first institutionally funded build-to-rent schemes – the Slate Yard. Chapel Street, once an area of vacant shops and low investment, is now a vibrant urban village.

Backed by a bold vision of what the city could offer, some clever design ideas and a strong, long-term partnership, central Salford is once again an enterprising place which is attracting other investors. Even the car park is award winning.

Premier Inn

"Success breeds success and Salford Central has started a chain reaction of investment and development into our city. The River Irwell used to be a barrier – now it’s a gateway."

Jim Taylor, chief executive of Salford City Council

Salford central investors

  • Salford City CouncilPre-let One New Bailey and Two New Bailey Square
  • AMEC Pension FundPurchased 140-bedroom hotel, pre-let to Premier Inn
  • Legal & General CapitalPre-funded and purchased The Slate Yard, One New Bailey and Three New Bailey (HMRC building)
  • Aviva InvestorsForward funding the development of Two New Bailey Square
  • Warrington Borough CouncilBT's regional hub

Salford central occupiers

  • HM Revenue and Customs
  • BT
  • Freshfields Bruckhaus Deringer
  • WHIreland
  • Premier Inn
  • National Car Parks
  • Menagerie Restaurant & Bar
  • Foodwell Restaurant

Salford central awards

  • Insider North West Residential Property Awards 2018Small Housing Development of the Year (less than 100 units) – Timekeepers Square
  • Insider North West Residential Property Awards 2018Public/Private Partnership of the Year – English Cities Fund with Salford Council
  • WhatHouse? Awards 2017Best Build To Rent Project: Gold Award – The Slate Yard
  • Brick Awards 2017Urban Regeneration Award – Timekeepers Square
  • Manchester Society of Architects Awards 2017Multiple Residential (built) – Timekeepers Square
  • OAS Development Awards 2017Best Deal Outside Central London – One New Bailey Freshfields
  • Greater Manchester Chamber of CommerceGM Building of the Year 2016 Highly Commended – One New Bailey
  • British Parking Awards 2016Architectural Achievement Award – New Bailey MSCP
  • Insider North West Residential Property Awards 2016Urban Residential Development of the Year – Vimto Gardens
  • Manchester Society of Architects Awards 2015Best Unbuilt Project – Timekeepers Square
  • Property Marketing Awards 2015Best Marketing Campaign: Residential New Build, commended – Vimto Gardens
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Rathbone Market, Canning Town